Associate Director · Enterprise Sales · Voiro
I help ad monetisation businesses scale their operations. Almost 10 years of total work experience. 8 of them in Sales, with the last 4 spent closing complex enterprise deals at the intersection of media, data, and money.
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About
Career Progression
GTM Motion
I started my career selling newspaper inserts and local advertising. Over time, that evolved into enterprise software sales, eventually leading to Voiro's first international deal in the Middle East.
Most of that journey has been about learning how large businesses actually operate: where communication breaks down, where revenue leaks happen, and why good teams still struggle with execution.
At Voiro, I grew from Customer Success into enterprise sales, gradually taking on everything from discovery and pre-sales strategy to multi-stakeholder negotiations and deal execution. A lot of the work involved building processes as we went, refining how we pitched, qualified opportunities, and aligned commercial conversations with operational realities.
Most of the deals I work on are long-cycle enterprise engagements with high contract values, multiple decision-makers, and real operational complexity. I've learned how to maintain momentum through that process, aligning business, product, and commercial priorities well enough to get difficult deals across the line.
Over time, I've become comfortable operating between business and technical teams, whether that means speaking with leadership about revenue strategy or working closely with product and engineering teams to map solutions to operational challenges.
Led the end-to-end closure of Carrefour, marking Voiro's first enterprise customer in the MENA region. Continued to drive the engagement beyond the sale by managing implementation oversight, integrations, escalations, and stakeholder alignment to ensure adoption and retention.
Built Voiro's pre-sales and enterprise sales processes from the ground up — standardising everything from account research and GTM execution to CXO presentations, SOW structuring, pipeline tracking, and commercial negotiations. Also introduced AI-driven workflows to reduce operational turnaround and improve execution efficiency across the sales cycle.
Joined Voiro as a Customer Success Manager and was placed at the centre of some of India's highest-stakes live media operations, including major IPL deployments on Disney+ Hotstar. The role demanded rapid problem-solving under pressure, managing implementations, troubleshooting live operational issues, and coordinating closely with technical and business teams in real time. That experience became the foundation for both my technical depth and operational instincts.
Experience
Leading global enterprise sales for Voiro's ad monetisation SaaS platform. Owning the full arc — from first conversation to long-term partnership — across India, the Middle East, and the US. Working with the product team to design AI agents for media planning, analytics, and operational execution.
Closed Voiro's first Middle East enterprise deal and ran the full implementation. Expanded pipeline into UAE and US markets. Mentored by the current Head of Sales at Snowflake — implemented enterprise sales frameworks from discovery through to multi-stakeholder negotiation and contracting.
Generated ₹5 Cr+ in revenue across multi-year enterprise deals. Closed Paytm in the first year of sales. More than doubled Flipkart's ARR with an innovative inventory management solution. Built competitive positioning and ROI-driven business cases for data, AI, and automation investments.
Dropped into the deep end: ensuring Voiro's platform scaled through India's largest sporting events, including IPL on Hotstar. Developed deep expertise in data pipeline logic, ad-server integrations, system mapping, and the operational reality of high-stakes live revenue.
Where I learned to sell. The full 360° of advertising — newspaper inserts to complex digital and linear campaigns. Learned the commercial foundations: how to pitch, plan, and move media money. Built SOPs, trained teams, and grew accounts across Dineout, Grant Thornton, and Venus.
Learned what effective communication really means under pressure. Managed seller relationships at scale. Selected to work with program managers on a process audit — reviewing nearly 1,000 cases, identifying systemic gaps, and driving meaningful changes to Amazon's seller SOPs.
Podcasts & Conversations
Conversations on ad monetisation, media operations, enterprise sales, and what it takes to build for scale in India and beyond.
Hobbies
Outdoors
Himalayan trails, trekking poles, clouds below your feet. The kind of reset that no meeting can replicate.
Sport
Lifelong obsession. The sport that taught me how teams actually win — and how they lose.
Gaming
Switching off the work brain and switching on the controller. Good for strategy, better for sanity.
Get in Touch
abashsinha@gmail.comAfter nearly five years building Voiro's commercial engine — from Customer Success to Associate Director — I'm exploring opportunities across Enterprise Sales and Business Strategy, particularly roles that require bridging commercial thinking with technology execution.
Most of my work has involved complex enterprise environments where success depends on aligning business priorities, operational realities, and technical implementation to drive measurable outcomes.
Let's Have a Conversation →